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On March 1st, Liberty Interactive Corporation announced that it will rename itself “Qurate Retail Group.”

The change will be effective after the completion of the previously announced GCI Liberty acquisition.

Once complete, the company will trade under the new tickers “QRTEA” and “QRTEB” on the Nasdaq Stock Exchange.

Mike George, the current CEO of QVC, will become president and chief executive officer of the company, and Greg Maffei will become chairman.

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