Generate Demand.
Drive Public Sector Success.
- Find decision-makers
- Leverage networks
- Identify new opportunities
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Establish Key Relationships
To maximize your chances of winning contracts in the public sector, focus on building strong relationships with decision-makers. Research shows that over 50% of contracts are awarded through pre-existing connections. Here’s how Leadership Connect can help your sales team establish these vital relationships:
- Track Mission Owners: Stay proactive by identifying and engaging mission owners before you need their support.
- Boost Your Pipeline by strategically generating demand within the public sector. Use market insights and trend analysis to proactively engage agencies as new needs arise, positioning your team as the ideal solution well before formal RFPs are issued.
- Follow Agency Leaders & Staff: Target influential leaders within agencies and leverage their influence to expand into adjacent offices where your solutions are already making an impact. Receive daily or weekly alerts on organizational changes to stay ahead of new opportunities.
- Visualize Opportunities: Use Leadership Connect to map out connected offices and identify areas for expansion with the warmest reception.
- Leverage Existing Networks: Utilize your current relationships to gain referrals into peer organizations, enhancing your reach.
- Identify Similar Needs: Discover other offices with similar requirements or vendor relationships, allowing you to tailor your approach effectively.
By prioritizing these strategies, your team can become the top-of-mind choice for decision-makers, leading to increased contract opportunities.
Jennifer "Jen" Easterly
Director, Office of the Director, Cybersecurity and Infrastructure Security Agency (CISA), United States Department of Homeland Security (DHS)
John Simms
Requirements and Acquisition Support Program Manager, Federal Network Resilience Division (FNR), Cybersecurity and Infrastructure Security Agency (CISA), United States Department of Homeland Security (DHS)