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Chipotle Mexican Grill, Inc. named Brian Niccol as its new chief executive officer, effective March 5, 2018.

Niccol will succeed company Founder Steve Ells, who will continue to serve as executive chairman.

Niccol stepped down as CEO of Taco Bell this week, after three years in the role. Prior to that, Niccol served as Taco Bell’s president from 2013 to 2014.

In a company statement, Niccol said that he planned to “focus on dialing up Chipotle’s cultural relevance through innovation in menu and digital communications.”

Niccol currently serves on the Board of Governors for the Boys & Girls Club of America and on the Board of Directors of Harley-Davidson, Inc.

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